An 8- week course that helps you increase your visibility and sales. Go from overlooked to booked. Learn to navigate the media landscape and use your exposure to reach a captivated audience that wants to buy from you again and again.
Learn how to connect with the media in a way that establishes you as a go-to expert in your field.
Perfect strategies to grow your audience and your business.
Learn to leverage your media interviews to get even more exposure.
Module 1: Build your confidence: Why you deserve to be in the spotlight. Breaking down self-limiting beliefs that are holding you back.
We’ll set the stage for PR success, and focus on what makes your brand special -- what is your big why? We'll get clear on what you want to accomplish with your media exposure.
Module 2: Understanding you target customer- where they are, what they watch, what they read.
This module is all about audiences and outlets. We're going to talk about identifying and understanding target audiences and where to find them, from influencers to national media outlets. We’ll get clear on who you want to connect with and identify the best way to contact editors, reporters, and influencers so you can get your message in front of them.
Module 3: Give the media what they are looking for.
An important part of publicity is doing the heavy-lifting before you even reach out to the media or influencers. We’ll brainstorm hooks and headlines that will pave the way to your magnetic pitch.
In this module you'll preparing your media assets and create a comprehensive media kit that stands out in a journalist's crowded inbox.
Module 4: How to pitch the media
We’ll discuss the ins and outs of creating the perfect pitch e-mail, as well as other strategies for getting your brand noticed and ultimately covered.
Module 5: Create your plan to become a media star and create a media calendar. Knowing who to pitch and when to pitch is half the battle.
If you fail to plan, you plan to fail. We'll focus on a clear cut strategy to avoid confusion and overwhelm. Now that we know the stories we want to share to our target audiences and outlets, we will devise a plan that will include who, what, where, when and how we’re going to get your story covered.
Module 6: Get the media to fall in love with you
Give journalists what they need. We’ll talk about the steps you can take to help journalists do their job and make it easy for them to feature you.
Module 7: Speak in Soundbites
Yes, you know your business better than anyone else, and you could probably talk about it for days on end. But in the media, you don’t have that kind of time. We’ll teach you how to speak in concise sentences and convey your ideal message clearly and quickly.
We'll have strategies to help you avoid getting tripped up by those unexpected questions.
Module 8: What to do After A Successful Pitch.
Learn how and when to follow-up. Learn the crucial steps you should take to increase your chances of getting booked.
Leverage your media attention to get asked back again and again
How to turn use your media coverage to attract more coverage… and turn those interviews into revenue. We’ll discuss how to use your interviews and features to get other journalists to jump on the bandwagon and make you the topic of discussion.
If you want to help people, they have to know how to find you.
We'll help you go from unknown to unforgettable. Grab the media spotlight and attract your ideal customers. We'll teach you how to connect with the media and land the exposure you deserve so you can make the money you desire.